You might recall how a real estate guru used to advertise an oddball, but intriguing guarantee. If you dropped him in Anytown, USA, he would buy a property with no money down, within 24 or 48 hours. All he needed, he claimed, was a local newspaper that he would cull for properties offered for sale by owners. He knew he could convince at least one of them to help to finance his purchase. I love that kind of self-confidence, dont you? Where does it come from? Experience is one source. Having bought and sold numerous properties, this guru knew he could do it again. But even more important, he knew something about one of my pet areas: The Law of Large Numbers. Simply put, this law says if you do enough of anything, youll succeed. Do more than that, and youll grow rich. Surpass even that level of activity and youll become a legend. You can apply this wisdom to any field of endeavor. Lets say you want to sell a specialized piece of audio equipment. If you contact enough recording studios, youll find a buyer, as one of my business contacts did a few years ago. Or, if you want a better job, if you network enough, and put your name into play, youll probably turn up more than one opportunity. Need to make sales in your everyday job? Communicate with, and follow-through with enough people. Its just that simple. But people try to work smart, instead of working thoroughly, and this is a big mistake. For most, working smart means trying to discover ways to work LESS; and this inevitably involves the Law of Small Numbers, which says, do too little, and youll probably fail. Back to our real estate guru. There is a final factor that helps him to succeed. His claims are so audacious, so bold, that they get his adrenalin pumping, and he simply wont allow himself to lose face, to fail. He just wont quit until he vindicates himself, which is just another aspect of The Law of Large Numbers, in action. |
