Save yourself time and money mistakes. Get your Web site sales copy writing ready before you contact your webmaster. 1. Know what is the number one thing you want to sell. The number two, and the number three. 2. Know your preferred audience who will come looking for your book. 3. Make a list of your Web targeted visitor's reasons to want you book or service. Answer the question, "Why should I buy your book?" "Why should I use your service?" Benefits are what sell your book or service, while features help explain them. . 4. Make a list of your book or service features. Add these to your Web sales letter after your bulleted benefit points. 5. Write your book's sales letter for your home page if you offer only one book and no service. 6. Write a sales letter for each product or service you offer.Use a long one for your Web site because people need man reasons to make a buying decision. Appeal to their emotions too. Write a short sales piece for email promotions. 7. Make your home page compelling with benefit-driven headlines or testimonials as a link to lead to your sales message. Your visitors don't need your story. You won't need to write more than one Web site when you follow these seven tips. Judy Culllins c. 2005 |
