If you've ever put up an online classified ad for your car, it can be frustrating waiting for responses or worse never getting one at all. With my simple tips and techniques, your next listing will shine like polished chrome and you may end up with more money in your pocket. First:
Show potential buyers everything you mention in your ad. If you mention that your vehicle has an upgraded sports package or leather interior make sure you have pictures to prove it. Nothing hurts a sale worse than failing to show potential buyers "the goods" so to speak. One of the best ways of doing is through a video classified. I recommend http://www.salesnearu.com, you can provide buyers a full video presentation of your car that runs until it's sold. Their video listings are very affordable (currently video ads are only $30) in addition to 12 images. Second:
Photograph from a buyer's point of view. Imagine that your vehicle is in a showroom. What features from the interior and exterior would convince you to buy? I advise a basic 6 point shoot.
Shots 1-4 are en eye level view of the vehicle. Starting at the top left corner of the vehicle, take a photo looking at each corner but zoom out far enough to get the front (or rear) along with the sides. The 5th shot will be from the backseat area (or front if you have a 2 seater) that focuses on the bottom of the center console to the bottom of the rear view mirror. The 6th will be a shot of the trunk. *Note: When taking a picture of the trunk, make sure to put a prop like luggage to show its "true space." Nothing discredits a listing more than saying "large trunk" but failing to show it's true size. The next shots are up to you. If the car has steering wheel buttons for the radio or cruise control, show them. If the car features folding seats, show them. Whatever will set your vehicle apart from the rest of the pack is important and buyers want to feel like they are truly seeing all the listing has offered them in the description. Third: Put your best shot forward. Try to take 2-3 pictures of each shot. Sometimes lighting will be different or maybe you have a better angle in one than the other. If you take exterior shots, never shoot on a cloudy day. Make sure your car is spotless both inside and out. (You will be amazed what a wax job can do in terms of price.) Finally description: Try to stay away from immediately telling users about the car condition. Let your photos do the talking (as well as carfax). The only reason I would bring up condition is if it's something you can brag about (new parts, tires) or if it needs to be a disclaimer (smoker). The best way to truly show your car is through an online video listing. Giving a potential buyer an up close and personal experience will get you an extra bonus. Try http://www.salesnearu.com together with my tips and your car or truck will be sold in no time. |
