Okay, Im in love! Im in love with the whole idea of Internet radio. The fact of the matter is Internet radio is one of the most versatile and potentially profitable mediums available to the average person, with average resources. Literally anyone with a computer, an Internet connection and a microphone can have their own radio show with a potential worldwide (web) audience. When I figured out the awesome potential of Internet radio, I jumped in headfirst. The result? The Secret Information Revealed Show (see http://www.SecretInformationRevealed.com/) For many years I have realized that those folks who truly had useful, little known or highly guarded information often had the edge: The knowledge to pull out ahead of the pack in whatever discrete area or niche they knew about. I have become good at developing and utilizing some of this type information myself. But Im constantly thirsting for more. And that was the key to my show... The Secret Information Revealed Show is based on developing and sharing this type of useful but not widely known information. Thus, with Secret Information Revealed, I bring on guests in a wide range of fields and disciplines to talk about specific tips, tricks and secrets in their topic areas to help my audience get ahead or get the advantage. It also helps that the show title is provocative and somewhat mysterious. What does all this have to do with launching you own show? Plenty, actually. Lets examine the lessons you may draw. First, understand that Internet radio (and/or podcasting) stays live and accessible to the potential audience forever. Compare the one-time shot of traditional electronic media like television and radio. This is truly a wonderful thing because folks can find you and access your content months, even years after the broadcast. If you are a marketer you no doubt see the utility of this set-up. Also, although your audience isnt as large as with traditional media, it does not matter because the audience you do find will be highly targeted and eager to hear what your show covers. Its shotgun spray vs. scoped marksmen shell. Next, make sure that the show you launch marches in lockstep with your passions. If youre not passionate and enthusiastic about what your show covers, give it up. In other words, only do a show that excites you. Thats the only way it will truly sparkle. That segue ways into my next point. That is, if you have a number of passions in things you may like to base your show on, choose the one with the widest appeal (or largest market). You do this by checking keyword searches at the various search engines. Check to see how many times your keywords are searched and go with the ones that have more frequent searches. Last, always be thinking about how your show can be monetized. Heres some ideas: AdSense revenue, affiliate commissions, sponsorship dollars (yes many podcasts have outside sponsors who pay real money to be featured and/or advertised), setting up your show as a paid membership site. Lots to think about. But these are some basic thoughts to get you going in the right direction. Oh yea, one other thing. Interested in whats behind the veil at the Secret Information Revealed Show? You can listen to the current show by visiting the website and signing up to get instant access. No telling what mysteries will be unraveled for you. Copyright Daniel Hall 2006 |
