Autoresponders are a great way to build a mailing list of interested potential customers and we have some very imaginative methods of gaining the confidence of your subscribers.

ECourse: Pick a series of articles you have written or dissect a PLR ebook that you have and produce an eCourse on a subject you know a lot about. Offer it from one of your web sites.

Quizzes: Set up a series of quizzes on your web site and let people sign up on your autoresponder for the answers. You can use your web site subject for your quiz. You can also include a small prize for participation.

Reference Material: Produce a lot of reference material on your chosen subject and place it on your autoresponder. This can also supply groups of interesting links.

Results: You can regularly update your autoresponder with results of sports games, lotteries etc.

Events and News: Send out up to date autoresponder messages with details of future events and current news. This is particularly useful for realtors, estate agents and event managers.

Reviews: Send out regular reviews films, books, web sites, software groups, music etc.

Tips: Send out regular tips, recipes, how tos etc.

Affiliates and Links: Send requests for links and affiliates to an autoresponder address. You can then send details to them via your autoresponder and keep them updated on your business and marketing activities.

Hope these have given you some ideas. You must ensure that you:

1. Always use double opt in to keep CAN Spam compliant.

2. Ensure your subscribers are aware that they are subscribing to your list.

3. Let your subscribers know that their email will not be sold on and dont sell it on!

Lee Lister

Lee Lister is Management Consultant and Program Manager with more than 25 year's management and consultancy experience and more than 20 year's program and project management experience in projects for Banking, Finance, Insurance, Leisure and Government bodies. She also have more than 10 years bid management experience ranging from bids for medium companies to large international and infrastructure bids.

British born, Lee received her BA(Hons) Financial Economics from the University of Essex. She went on to work in or for a considerable number of countries within Asia and Europe as well as Australia and the United States. While building a name for herself through helping company restructure, change management and project management consultancy, Lee became a well-known figure for her skills in analyzing, problem solving and trouble-shooting. She has consulted for many major industries, including banking, telecommunications, insurance, transportation, leisure and governments from many different countries. Some of the companies who have benefited from Lee’s expertise are Hewlett Packard, Siemans Nixdorf, Electrolux and the Philippines government.

Whilst working in the Far East she became a recognized expert on preparing and evaluating large World Bank Proposals (infrastructure projects within developing countries). These accomplishments called upon the skills of bid and project management, risk assessment, contract negotiation and supplier management and required dedicated work to very tight time scales. This expertise was acknowledged by an invitation to be the principle speaker at an International Business Development Conference in Washington, USA. She has also consulted at very senior level in several countries.

She owns and manages two companies, Biz Guru LLC in the USA and Biz Guru Services Ltd in the UK as well a considerable number of profitable web sites. She works almost entirely via the internet, visiting clients on site during major consultancies and training. Her Internet skills span from when major companies first started to consider obtaining their own web sites. During these years, she has kept up to date with the rapid changes on the internet, including the dot com boom and the resulting bust – which her own web based companies survived.

She regularly consults, writes and lectures on business, bid management and marketing and has published numerous courses and books.

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