You have your most important internet business asset your mailing list but you dont seem to be selling very much. Whats the problem?

Make your Ezines and Promotional Items Interesting and Fun
Try and be creative, but also give your subscribers what they want to receive. How do you do this well research first and then ask them! Keep researching in your area and make it so that your list is eager to hear from you. Make sure that you keep to the theme of your web site, products you sell and title of your ezine.

Treat Your Customers with Respect
Your customers are hard won, treat them with respect, look after them and make sure that they are totally satisfied with what you have sold them so far. That way they will stay with you and even recommend you to other people.

Dont Bully or Hassle Them
Dont send multiple emails or emails tightly spaced so that you are constantly in the inbox of your clients. This is a good way to be treated as spam. Similarly dont heavy sell your services or products. Give your list something to look forward to when they open your email.

Use Compelling Headlines
Sometimes the hardest thing is to get your emails read. Eye catching headlines that do not look like spam and provide a personal touch have more chance of your email being opened.

Make it Easy to Forward your Emails
Put your contact details on the email and encourage your readers to forward it to others that may be interested. Of course you need some good content in the email so that there is something to send! Consider including some viral content such as a joke, interesting story, useful information etc.

Keep Reminding Them Why They Subscribed
Some people forget why or when they subscribed so tell them regularly. More importantly make what you are providing interesting and something to look forward to.

Dont Keep Giving Stuff Away
Of course, you should provide something to inspire your potential customer to subscribe but you dont want they to be on your list just for the give aways otherwise they will never buy from you! Just offer some good quality cheaper goods, discounts or the occasional giveaway.

Keep Mentioning Your Web Site
Make sure that your readers remember your web site by keep mentioning it either in the header or sign off of your email. Put links with reviews, giveaways and discounts in your email so that people keep revisiting your site and become familiar with your company.

Keep Changing and Improving
Your emails should have a recognizable structure but should never become samey. The internet is fast changing you should reflect this. Similarly dont keep promoting the same product. Boredom or staleness will have people heading for the unsubscribe link.

Keep Your Readers Involved
Add Coupons to your email providing your subscribers with discounts on different products each month. Competitions with good prizes are another good idea for those with larger lists. Tell them about Joint Ventures you are involved with. Keep them eager to receive your newsletters.

Above all keep them happy and coming back to your web site time after time.

Good luck!

Lee Lister

Lee Lister is Management Consultant and Program Manager with more than 25 year's management and consultancy experience and more than 20 year's program and project management experience in projects for Banking, Finance, Insurance, Leisure and Government bodies. She also have more than 10 years bid management experience ranging from bids for medium companies to large international and infrastructure bids.

British born, Lee received her BA(Hons) Financial Economics from the University of Essex. She went on to work in or for a considerable number of countries within Asia and Europe as well as Australia and the United States. While building a name for herself through helping company restructure, change management and project management consultancy, Lee became a well-known figure for her skills in analyzing, problem solving and trouble-shooting. She has consulted for many major industries, including banking, telecommunications, insurance, transportation, leisure and governments from many different countries. Some of the companies who have benefited from Lee’s expertise are Hewlett Packard, Siemans Nixdorf, Electrolux and the Philippines government.

Whilst working in the Far East she became a recognized expert on preparing and evaluating large World Bank Proposals (infrastructure projects within developing countries). These accomplishments called upon the skills of bid and project management, risk assessment, contract negotiation and supplier management and required dedicated work to very tight time scales. This expertise was acknowledged by an invitation to be the principle speaker at an International Business Development Conference in Washington, USA. She has also consulted at very senior level in several countries.

She owns and manages two companies, Biz Guru LLC in the USA and Biz Guru Services Ltd in the UK as well a considerable number of profitable web sites. She works almost entirely via the internet, visiting clients on site during major consultancies and training. Her Internet skills span from when major companies first started to consider obtaining their own web sites. During these years, she has kept up to date with the rapid changes on the internet, including the dot com boom and the resulting bust – which her own web based companies survived.

She regularly consults, writes and lectures on business, bid management and marketing and has published numerous courses and books.

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