Recently I received an email message that went something like this, "I want to do exactly what you are doing in my business." Come to find out what this person wanted to "do" was make lots of money using the Internet without having to work at it. I almost fell out of my chair. I wasn't sure if it was from the fact that I was now in my tenth hour of working that day and I was tired or being taken off balance by my surprise at this person's belief that you don't have to work at something to be successful. I don't know why this would really surprise me as I have been hearing people say this type of thing for years. The fact is my business did extremely well in 2004 and much of that has to do with my knowledge and use of the Internet in my overall marketing. It also had to do with the fact I am very systematic in my approach to building my business. More times than not, people who are successful online and off have systems in place. The fact is anyone, yes anyone, can increase revenues substantially by incorporating the use of the Internet into overall marketing. However, to think you don't have to do anything and reap unbelievable benefit is the great frustration of those of us who are using the Internet effectively. Increasing revenues using the power of the Internet takes vision, planning and implementation. All of this is connected to your systems. Do you have systems in place? If so, how effective are they? Are you consistent with what you do? Do you track your results? Do you think in the short term or long term with your systems? Anyone who is succeeding using the Internet in their marketing has effective systems in place, they are consistent, they track results and they think in both short term strategies and long term. Do you? |
