Since the beginning of online poker Macs have been relatively ignored. At first it makes sense, the amount of PC users greatly outnumber Mac users. But after looking into it further, Mac users may have a much greater conversion ratio and there's other reasons to release Mac software as well. There's hundreds of online poker rooms now, and less then 10 that offer Mac compatible poker software. They dont develop Mac poker software because they feel its not worth it. Judging by statistics only about 5% of computer users own Macs. But realistically, this doesnt mean the amount of Mac to PC users playing online poker would be 1/20th. Many of the PC users are from businesses, corporations, and people who just use their computers for email and Microsoft word. Macs target the younger college age generations who are up to date with the latest technology. Theyre using Macs for Music, video, graphics, and other creative activities. The younger generation also happens to be the market that windows users are targeting, and because of this the conversion ratio for Mac users would be much greater then PC users. When developing software for PCs you have to worry about plugging all possible leaks for viruses, worms, and other hacks. There are so many security issues for PC computers that its an endless process. You also have to hire extra customer support to deal with the problems users will have with PC poker software. If you develop software correctly for Macs it should just work. Apple makes OS X and its the only operating system it will run on. Macs dont get viruses or spy ware and theyre not prone to having any major security leaks. After developing the poker software it would be a lot cheaper to maintain. There are a lot more reasons for poker sites to develop Mac poker rooms then not. The few rooms that have Mac poker software, like Full Tilt Poker and PokerRoom, have shown an increase in growth. For a poker room to Recognize and diversify them self to all of their possible customers will show that theyre a respectable company. |
