(excerpted from The Weekend Seminar - Skills for the 21st Century 1999 Version) I find it's important to not walk into the 21st Century without multiple skills. But what I also find is that if you are already in sales, network marketing or have an entrepreneurial business (or plan to in the future), you can gain the needed skills for the future while you create your income now. Here's my short list for on-the-job training, so that you can learn while you earn. 1) Sales I began my journey with sales, which of course dynamically changed my life back at age 25. The first year I multiplied my income by five. I was raised in farm country. I knew how to milk cows, but it didn't pay well. But sales altered the course of my life, learning to present a valid product in the marketplace, talk about its virtues and get somebody to say "yes." And then give them good service. 2) Recruiting Then came recruiting, how to expand my business, build an organization. We have all heard the question, is it better to have one person selling a $1000 or have 100 people selling $10? If you ask me, I'll take the 100 at $10. Recruiting, the ability to multiply your efforts, once mastered, is one of life and leadership's greatest time management resources. 3) Organizing Then I learned organizing. Keeping your own schedule can be difficult at times, but now you have to balance multiple tasks and people to get maximum results. But you will find that the payoff is massive once you have tapped into the synergy and momentum of group dynamics and teamwork. 4) Promotion Next is promotion. First it's the spring campaign and then the fall campaign, and then it's this month's objectives campaign. You never know when it's going to click for someone to want or need to buy from you or be a part of what you are doing, so having the offer or the special or the contest going when they're ready can make all the difference. 5) Recognition Then it's the recognition. Some people work harder for recognition than they do for money. It's the chance to belong. Getting people to do something that ordinarily on their own, they wouldn't think of doing. They could, but they don't think of it. You come along with a little promotion for this month or this quarter and everything changes for them, and I found that paid big money. 6) Communication Then I learned communication. How to do the training, how to do the teaching, and probably the greatest gift of all is learning how to inspire with words. Inspire people to see themselves better than they are; all of those gifts, all of those skills. Being the voice that tells them they have made a wise decision and here's why. Now, I believe that if you walk into the next century with just that little short list I've given you, you'll be equipped. We've all watched what has happened the last 15 years. The guy had one skill - the company downsizes. His division is eliminated and since he only had one skill, now he is vulnerable. He's wandering around saying, "Oh my, the last few years I should have taken some classes that would have taught me a couple of more things and I wouldn't be here in this vulnerable position." So my admonition -- learn some multiple skills, or should we say, back-up skills for the 21st Century and no better place to learn them than in what your already doing now. To Your Success, Jim Rohn |
