If you want to quickly make a lot of money at home by starting your career as a marketing consultant, and if want to get a "jump start" on things and go after the people most likely to want your services, then this article will show you how. To get things rolling fast -- and avoid wasting any time so you can make money right away -- I always recommend to my students to begin by going after the smaller businesses first. And the reason for that is the business owner is the contact person. He or she is still the one trying to do everything. They may have success...but they still don't have a marketing director or a VP of Marketing, or they still don't have anyone on staff qualified to handle marketing and sales. So, it's the business owner trying to run the whole thing, and as a marketing consultant, you're coming in to help him. Later on, when you get your feet wet and have some real world experience under your belt, then you can go after the bigger ones. The ones with different decision- making layers where someone else will probably answer the phone. At that point when you have some experience and a track record under you belt, then you go after those big ones where you'll have more difficulty getting to the business owner. Bottom line: In the beginning it's vitally important you stick with the smaller businesses. The ones who have no clue about marketing and who are hungry for someone like you to step in and take care of things for them. You do that, and you'll make things a lot faster, easier and more profitable. |
