1. Electronic Catalog Marketing Create a catalog of products or services in e-book or auto responder form. Give the catalog away for free to your web site visitors. Ask other web sites, that aren't in direct competition with your business, if they would like to add their products or services to the catalog. If they do, just ask that in return they either link to your web site, run your promotional ad in their e-zine or place your banner ad on their web site for a set period of time. You could ask them to also give away the free catalog because you would already have your ad(s) in the catalog. Since you created and compiled the catalog place your ad or sponsor ad at the top or title page of the catalog. This technique will quickly multiply your advertising. 2. Donate Your Publishing Donate to libraries. There are thousands of school, college and local libraries all over the United States and world. Millions of people visit libraries everyday. Why not donate your e-mail newsletter to them. You can find a huge list of libraries on online yellow page web sites. Contact the library by mail, phone or e-mail. Tell them you would like to donate a free subscription of your e-mail newsletter. If they accept find out if they want it sent by mail in print form or by e-mail so they can print out the newsletter. You could also donate your books, audio tapes, video's, booklets, etc. If you have an e-book you could put it on disk or CD-ROM and donate it. Just have your business ad included in the material you donate. 3. Online Community Marketing Create a popular online discussion board. Reward people points for every message posted on your discussion board. Let's say you reward each person 25 points for each posting. You could give them a free product or service for 500 points which would add up to 20 postings on your board from that one person. Just keep track of points for each person that posts on your message board. This could also work for e-mail discussion lists. Just post your promotional ad at the top of your discussion board page. Everyone that visits your discussion board will see your ad. |
