Most businesses do provide funds for non-profit organizations. If it is not in the way of cash, it is certainly through sponsorships and donations in kind. Some of the larger corporations have a budget for sponsorships and donations that they spend every year. Find out what they support, many times it is a local charity or non-profit. Although you will not likely be able to do much with this information business-wise, you will be able to bring it up in a conversation. Nothing pleases people more than when you notice what they do for others. Besides donations and sponsorships, companies may offer seminars and speakers for events. Find out what topics they offer and see which ones you can attend. These speeches will also give you more information. A business that contributes to the community does necessarily want to be solicited for donations; they just want to show that they do their part for their community. More often than not, they will have members of their staff join organizations and sit on the board of directors. If you belong to the same organization, your chances of doing business with that company will be increased but there is still no guarantee. The information you gather is just simply that - it is information. Information is only a tool by which you can gain insights into the operation of a company. It does not give you a leg up on your competition unless they are not doing their homework. Use the information wisely. Businesses that do sponsor or donate may be looking for the publicity associated with your event. Most organizations want to be seen as supporters of the community and the best way to do that is have it publically announced. Keep in mind the more PR components you offer in your sponsorship and donation solicitation, the more likely you will get agreement. |
