Why Quality Matters Search the internet, you can find a number of sources for buying MLM Leads. Caveat emptor always applies when purchasing leads. Some Leads Providers and resellers have been known to scam MLM business owners, offering MLM leads when in reality the leads were unchecked and severely out-dated. Beware of the company you are buying leads from. Buying Process When you choose to buy MLM leads, look for the type of leads for the type of marketing you will be conducting. Are you going to be calling your prospects on the phone, aka cold calling? If so, you probably want a phone interviewed lead or phone qualified lead. Many people make the mistake of purchasing massive amounts of low quality cheap leads meant for email marketing thinking they are getting a better deal. You dont want to focus on Cost Per lead, but rather cost per conversion. With phone interviewed leads or qualified leads, your cost per lead will be higher, but your more likely to sign up a new member into your business with a better qualified lead as opposed to spending countless hours calling prospects who filled out some form online for free information regarding a home-based business. Quality MLM Leads Quality MLM leads are responsive to your offer and genuinely interested in building a home-based business. Look for opt-in leads that have been generated by a survey or an online request and verified by a telephone interview. Phone verified leads save you the time of qualifying and disqualifying every lead. Semi-Exclusive MLM Leads Defined Questions to ask when you buy MLM leads are, Do you re-sell your leads and How many times do you resell your leads. If you are told leads are sold more than two times then what do you think the chances of a lead signing up into your program are going to be if your leads have already been contacted by three or more competitors? You will also want to ensure that the leads are never sold to someone promoting the same opportunity that you are promoting. Not doing so could prove very costly for your business in both money as well as time wasted. Ask Questions before purchasing How many times have these leads been sold? How old are these leads? Do you replace bad leads? Does the Company have a published phone number on their website? In closing, ask the right questions and demand the right answers. If you are not sure of the companies you are finding on the Internet ask your upline sponsor or mentor for help in selecting a quality MLM Leads provider. |
