If you are a telemarketer and cold call consumers to solicit their business, there is information that you must know about the Federal Trade Commission (FTC) and the "Do Not Call Registry," lest you get in trouble with the law for cold calling somebody that is registered on the list. For the past two and a half years it has been illegal to call someone that is listed on the registry. Here are some of the most important details of the Do Not Call Registry: Existing Business Relationships: A telemarketer may call on a consumer with which it has an existing business relationship for eighteen months after their last business transaction, even if that consumer is listed on the registry. However, if the consumer asks not to be called anymore the telemarketer must cease his calls. Political Organizations, Charities, And Telephone Surveyors: The registry does not cover calls made from political organizations, charities, and telephone surveyors. So, for example, Someone that is cold calling to sell his personal services for profit cannot call someone listed on the registry, but someone calling to solicit money for a charity may call people listed on the registry. Again, just as in existing business relationships, people have the right to ask not to be called and even political organizations, charities, and telephone surveyors must adhere to such requests. Accessing The Registry: If you are a telemarketer you must access the registry and update your "do not call" list at least once every thirty one days. You can access the registry at the website, www.telemarketing.donotcall.gov. Penalties: It is against the law to call any phone number that is listed on the "do not call registry." So, it is your responsibility to check the registry and be sure to adhere to the proper telemarketing guidelines. Violators can be charged $11,000 for EACH bad phone call. |
